CAREER SUMMARY
Interning in college at a radio station to get my foot in the door has led to an enjoyable career in advertising and marketing. I have over 13 years experience in all aspects of communication, from public relations to marketing, for over 100 different clients in various fields. I have worked in both the Account Service and Creative departments in Advertising Agencies, so this gives me a great perspective when doing either job. I am extremely creative, organized and have the ability to multi-task.
In the past few years I have been drawn to Social Media. When I lost my job in 2009, I started using Twitter on a more regular basis. I soon became one of the top Twitter users on Long Island. I turned my obsession with Tweeting into Basically Becky, a Graphic Design and Social Media Management firm. As Tweetmaster Extraordinaire and Owner of Basically Becky, I create and maintain the Twitter, Facebook, Google+, Pinterest, Tumblr, WordPress, YouTube, Digg, LinkedIn, Squidoo and StumbleUpon pages of companies across the nation to help them reach out to a whole new audience. Many companies whose Social Media pages I have created have seen an increase in new clients, brand loyalty and a few have even been featured in publications as the “best on Twitter” in their fields. I can also create brand identities, logos, business cards, Twitter backgrounds, Facebook covers, Newsletters, Postcards, Web Banners and more.
AREAS OF EXPERTISE
• Adobe Creative Suite, AdTimes, AdStar, AdTransit, AdDesk
• Graphic Design: Logos, Brochures, Flyers, Business Cards, Print Ads, Typesetting, Twitter Backgrounds, Web Banners and More
• Advertising Account Management – Retail, B2B Accounts
• Social Media Management : Twitter, Facebook, YouTube, Digg, Squidoo, Ning, LinkedIn, StumbleUpon
RELATED EXPERIENCE
2009-Present
BASICALLY BECKY, LLC, Smithtown, NY
Tweetmaster Extraordinaire / Owner
CLIENTS: Swim King Pools, Minuteman Press of Smithtown, The Frame Center, Richard York Shoes, Gemm Learning, TellTheWorldChangeTheWorld.com, Law Offices of Jacoby & Jacoby, Green & Global Media, InfiniteQuest.com, theKbuzz, Likeable Media, Mr. Magic Car Wash, Law Office of Jessica Foley, Top of the World Limo, WestIslipTribune.com, Sueanne’s Jewelry, Shoshanna Bauer Fine Art, StubNut.com, The Devery Law Group
• Graphic Design: Logos, Brochures, Flyers, Business Cards, Print Ads, Typesetting, Twitter Backgrounds, Web Banners, Blog Headers, e-mail blasts, etc.
• Web Design: WordPress
• Social Media Management : Twitter, Facebook, YouTube, Digg, Squidoo, Ning, LinkedIn, StumbleUpon
2008-2009
SOMERSET MORTGAGE LENDERS, CO., Melville, NY
Marketing Coordinator
• Designed all print advertising, including newspaper ads, flyers, brochures, business cards as well as internal documents such as training manuals and letterhead
• Placed cable buys and helped produce Wizard of Oz TV commercials that ran nationally.
• Designed and edit company newsletter on a monthly basis, organized all company-wide functions
• Maintained monthly, quarterly and yearly marketing budgets
• Analyzed incoming call data on a daily basis to better target our audience
• Booked and managed all trade-show appearances
• Created and maintained the company’s Twitter, YouTube and Facebook pages
2002-2004 : 2007-2008
GREENSTONE/FONTANA (Formerly Topline Advertising), Hauppauge, NY
Senior Account Executive
Clients: Somerset Mortgage Bankers, Telco Stores, Fapitz’d, Brewster Honda, Jaguar of Great Neck, Heritage Jaguar, North Bay Cadillac/Hummer, Miracle Mile Harley Davidson, Donaldson’s Volkswagen, Ski Stop, Karat Shop, AJ Spa, Neil Automotive Group, Hustedt Automotive Group and Huntington Honda
• Was invited back to the agency after leaving in 2004 to work closely with the President and Vice Presidents on several new accounts as well as previous clients that I was familiar with. Campaigns include national and local print, radio and television advertising
• Presented media plans and creative layouts to clients for feedback / approval
• Edited mechanicals and ad proofs daily for final distribution to publications
• Worked with publications directly for quotes, insertions, specs, deadline extensions and tearsheets
• Coordinated all co-op advertising, from pre-approval to final submission
• Forecasted media proposals and perform qualitative analysis on data received to fulfill client objectives
2004-2007
WALTER F. CAMERON ADVERTISING, Hauppauge, NY
Account Executive
Clients: Pine Belt Automotive, F.C. Kerbeck Auto Group, Long Island Volvo Retailers, Hassel Automotive, Hustedt Chevrolet, Neil Toyota
• Worked directly with the Vice President of the agency on various automotive accounts. These campaigns included national and local print, radio and television advertising.
• Developed new business pitches for prospective automotive clients and assisted in the development of the conceptual design for the dealerships
• Presented media plans and creative layouts to clients for feedback / approval
• Edited mechanicals and ad proofs daily for final distribution to publications
• Coordinated co-op advertising for all clients, from pre-approval to final submission
• Worked directly with external media vendors such as Cablevision, Newsday, Daily News and all Long Island radio stations
2000-2002
COX RADIO LONG ISLAND, West Babylon, NY
Continuity Director
• Began as an intern, soon promoted to a full time position in the traffic department.
• Coordinated all commercial copy that ran on Cox Radio Long Island’s two stations, WBAB and WBLI. Worked closely with the sales and production departments of both stations
• Procured missing copy directly from clients and/or agencies and coordinated the copy for both stations
• Inputted all sales contracts for both stations; produced daily, weekly and monthly inventory and revenue reports for analysis by the sales managers of both stations
• Assisted the traffic managers of both stations; produced daily commercial log in their absence
EDUCATION
May, 2000
STATE UNIVERSITY OF NEW YORK AT STONY BROOK, Stony Brook, NY
Bachelor of Science, Business Management / Economics (Double Major)
GPA 3.3 / 4.0, Dean’s List 1997-2000